New Trade Fair in Stuttgart

The design approach for the new trade fair is determined by minimum land use, short distances and an innovative appearance with distinctive characteristics. The design follows not only functional requirements, but also higher-level criteria pertaining to the landscape and the perception of space. With their draped roof forms and generously glazed facades, the exhibition halls strengthen the relationship to the surrounding landscape and enhance the desired distinctiveness.


On the compact site of the airport and the trade fair, the new plaza, Messepiazza, located between the trade fair entrance and the airport terminals, is given a central role. This plaza provides good orientation for visitors, also in relation to the broader surroundings, as it unveils a view of Stuttgart’s peripheral cityscape and the TV tower.

At the eastern end of the fairgrounds with a total of seven standard exhibition halls, there are two special structures: the Congress Center, directly next to Messepiazza, and the high hall, which is designed to accommodate up to 15,000 spectators for major concerts or sporting events. The design takes the sloping site into account by using the height difference of approximately twenty meters as potential for internal circulation. As an extension of the trade fair’s central park, the striking steel structure of the parking garage, visible from afar, stretches like a bridge over the highway and the planned ICE high-speed train line.

In 2018, the ensemble was completed by the construction of the new Hall 10 (Paul Horn Hall). This extension was built with an upgrading of the west entrance.


09 2000 / 1st prize

Start of planning
11 2000

09 2007

Projektgesellschaft Neue Messe GmbH & Co. KG, Stuttgart

Messepiazza 1, 70629 Stuttgart


  • Deutscher Stahlbaupreis 2008
  • European Award for Steel Structures 2007
  • Auszeichnung der Architektenkammer Baden-Württemberg für Beispielhaftes Bauen in Stuttgart 2007–2011
  • Preis Hypo Real Estate-Architekturpreis 2008
  • Hugo-Häring-Auszeichnung des BDA Baden-Württemberg 2008

Construction costs
appr. 806 Mio. Euros

Service phases

Project controller
Drees & Sommer GmbH, Stuttgart

Structure planning
Mayr Ludescher Partner, Stuttgart
Boll & Partner, Stuttgat

Landscape architect
Adler & Olesch Landschaftsarchitekten GmbH, Nürnberg

© Roland Halbe (1-7; 9-10)
© Steffen Vogt für wulf architekten (8; 11)
© Flughafen Stuttgart GmbH (aerial view)